Humble Beginnnings

OUR STORY

COOLA is the quintessential slice of California life. We embody the best parts of living here: a fusion of organic wellness, an outdoor, active lifestyle, and supporting local and diverse communities—passions we want to share with you through our products.

We all try to eat better, live smarter, love more, and be more present and engaged in our experiences. We want you to enjoy every simple, happy moment and feel confident that our products are protecting and improving your skin in the healthiest way possible.

OUR ETHOS

At COOLA, we choose the most innovative, scientifically advanced ingredients that are also as natural, organic, sustainable, and locally sourced as can be.

Our eco-conscious formulas are sourced with a Farm to Face® philosophy, ensuring that we always use the freshest, most potent natural and organic ingredients. We incorporate antioxidant-rich Plant Protection® into our sunscreens, which is a selection of plant-based ingredients including Algae and Red Raspberry Seed Oil that help naturally boost our formulas’ efficacy. This allows us to use fewer traditional—and potentially irritating—sunscreen actives. We also weed out all the stuff you don’t want on your skin or in the environment, like parabens, GMOs, and oxybenzone.